Seduction Capital

Loved this TED talk. Being tender is tough in this day and age because there is so little reception for it. If being the change you want to see works, then yes, being tender is the way to start the revolution of deep emotional contentment.

Enjoy some of Yann’s amazing observations! Here are some of my favorite points from the talk:

‘I call this act of collecting, along with others, seduction capital. Indeed, our consumer society is largely based on seduction capital. It is said about this consumption that our age is materialistic. But it’s not true! We only accumulate objects in order to communicate with other minds. We do it to make them love us, to seduce them. Nothing could be less materialistic, or more sentimental, than a teenager buying brand new jeans and tearing them at the knees, because he wants to please Jennifer. Consumerism is not materialism. It is rather what is swallowed up and sacrificed in the name of the god of love, or rather in the name of seduction capital.’

‘Another path to thinking about love may be possible. But how? How to renounce the hysterical need to be valued? Well, by becoming aware of my uselessness. Yes, I’m useless. But rest assured: so are you.

We are all useless. This uselessness is easily demonstrated, because in order to be valued I need another to desire me, which shows that I do not have any value of my own. I don’t have any inherent value. We all pretend to have an idol; we all pretend to be an idol for someone else, but actually we are all impostors, a bit like a man on the street who appears totally cool and indifferent, while he has actually anticipated and calculated so that all eyes are on him.’

‘In contrast to this attitude, I call upon tenderness — love as tenderness. What is tenderness? To be tender is to accept the loved one’s weaknesses. It’s not about becoming a sad couple of orderlies. It’s not so bad. On the contrary, there’s plenty of charm and happiness in tenderness. I refer specifically to a kind of humor that is unfortunately underused. It is a sort of poetry of deliberate awkwardness.’

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